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Ella Tote – RAREFORM

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JUST RESTOCKED: Zippered Blake Totes Shop New Colors

Ella Tote


Introducing Ella Tote 2.0 - a transformation of our classic style with upgraded features. Now with a lighter interior that makes finding your essentials a breeze, a little extra room to breathe (25% bigger to be exact), and an elegant new exterior logo.

Throw it over your shoulder or carry it by your side, either way it's got room for all your essentials in it's spacious main compartment or interior zippered pocket. The easy-to-clean material (inside and out) makes Ella Tote ideal for running errands around town or a night out with friends. It also folds flat for easy storage when you're not using it, which won't be often.


- One-of-a-kind design
- Repurposed billboard vinyl
- Top zip closure
- Interior zippered cell phone pocket
- Two new interior storage pockets
- Water-resistant nylon lining
- Folds flat for storage
- Dimensions: 9.75”H x 16.5”W x 6”D

Shipping and Returns

Hand-Cut in California.

FREE shipping on all U.S. orders over $100.

Orders ship out in within 2-3 business days.

All international shipping carrier calculated at checkout.

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Our Process

How we do it

We recycle billboard vinyl and turn it into unique, durable bags and accessories. Over the past seven years we've processed 3 million pounds of vinyl that's destined for landfills.

Source billboards

Billboards from all over the country

We collect bold billboard vinyl material from all over the country - currently repurposing 100,000 lbs a month into one-of-a-kind products.

Sort & Clean

Not all billboards are created equal

We love typography, colors, and abstract designs. We aren't into faces, food or logos and our team has strict cutting guidelines. We wash and cut the vinyl in our Los Angeles headquarters, creating unique designs for every product.

Hand cut vinyl

Making the best of what we have

Each item is sewn to create a unique, high-quality, durable product where there's literally nothing like it. Each of our cut pieces are meticulously sewn together using high quality materials to ensure that your bag can endure whatever adventure you take it on. 

Craft unique items

Ensuring we make every piece unique

Every product on our site is one-of-a-kind. That means when it sells, it's gone for good and we're off repurposing more billboards.

Customer reviews