a second chance.
We're in the business of change, transforming something old into something new-ish. There's no blueprint on how to do what we do.
From Billboard to Bag
We’re on a mission to repurpose every billboard on the planet into one-of-a-kind goods.
How it Started
One lightbulb moment, two brothers.
"While traveling in El Salvador, I noticed people using billboards as roofing. To me, it was brilliant: billboards are durable, weather resistant, and made from vinyl which is not traditionally recyclable. I enlisted my brother Aric to help create what would become the first Rareform product: a surfboard bag made of used billboard vinyl. Today, we reuse over 80% of the billboards you see in major cities and highways across the US to make one-of-a-kind everyday accessories (no need to be a surfer to wear them). Rareform has breathed new life into my career, creating purpose. Just like the billboards we use, there's a second life waiting for all of us if we put our minds to it. Our hope is that these products make you feel as good as we feel making them."
Collect + Sort Billboards
We collect and ship billboard vinyls from across the USA to our Los Angeles and Nashville facilities where they are sorted by size and material. The process has begun!
Hand-Cut + Uniquely Designed
No fancy technology here. Our team clean and hand-cut every product. Each piece is uniquely beautiful and our bag designers are the artists in this process.
Sew + Photograph
We sew our products at longtime factory partners. They are audited and certified for fair, safe, and ethical working conditions. Once the products are complete, we then photograph every item so that you can see exactly what you will receive.
Pick The Exact Bag
We have over 50,000 unique bags in our warehouse and online at any time. When a product is ordered, we check and ensure that the exact bag ordered is the exact product we pick.
Ship + Complete
This is the fun part - we pack & ship your product and give you something that no one else has, ever!
We repurpose 80% of all billboards in the United States. To date, that's 248,727 billboards transformed into one-of-a-kind products.