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once a vinyl billboard, now a bag

Here at RAREFORM, we like to break from convention and stand out from the crowd. Every surface is a chance to express yourself. When you find your perfect RAREFORM bag or accessory, its story is different from any other and becomes yours to tell. Every bag started as a billboard. We then hand-cut and craft unique designs to create our high-quality products.


In 2012, brothers Alec and Aric Avedissian founded RAREFORM with the belief that a company shouldn’t have to choose between creating high-quality, one-of-a-kind products and doing a little good in the world. These days they put their love for all things unique and creative into every one-of-a-kind product RAREFORM makes. With a continued commitment to the principles that got the whole thing started—quality, originality, and sustainability—RAREFORM's best days are still ahead.


Just like each billboard is unique, so is every bag we create. Every new product is entirely different from the ones that came before it. Each has a different print and a different history. Plus, vinyl is naturally durable and a great material to work with.


Our story begins with bold billboards destined to sit in a landfill. We intercept those billboards and repurpose them into completely one-of-a-kind products. Every billboard we receive is carefully cleaned, cut, and sorted before it is sewn together into a unique RAREFORM product. We're repurposing 50,000 lbs a month of billboard vinyl into one-of-a-kind products.