Privacy Policy
Last Updated: March 16, 2026
In addition, you agree to our Messaging Terms (https://terms.pscr.pt/legal/shop/rareform/terms_of_service) and Messaging Privacy Policy (https://terms.pscr.pt/legal/shop/rareform/privacy_policy).
Rareform LLC, doing business as Rareform (“Rareform,” “we,” “us,” or “our”), respects your privacy. This Privacy Policy explains how we collect, use, disclose, and otherwise process personal information when you visit our website, purchase our products, interact with us, or otherwise engage with our services (collectively, the “Services”).
This Privacy Policy applies to personal information collected through our website at www.rareform.com
and any other websites, pages, or digital services where this Privacy Policy is posted.
It does not apply to third-party websites, services, or applications that may link to or from our Services and that we do not control.
By using our Services, you acknowledge the practices described in this Privacy Policy.
1. Personal Information We Collect
We collect personal information you provide directly to us, information collected automatically when you use our Services, and information from third parties.
A. Information You Provide to Us
Depending on how you interact with us, we may collect:
Contact information, such as your name, email address, phone number, billing address, shipping address, and account login information
Order and transaction information, such as products purchased, order history, payment confirmation details, and shipping information
Communications, such as messages you send to us through email, forms, chat, reviews, surveys, customer support, or social media
Marketing preferences, such as your preferences for receiving email or SMS marketing communications
Any other information you choose to provide
B. Information Collected Automatically
When you visit or use our Services, we and our service providers may automatically collect certain information, including:
Device and browser information, such as IP address, browser type, device type, operating system, and language settings
Usage information, such as pages viewed, links clicked, time spent on pages, referring URLs, search terms, and interactions with our Services
Approximate location information derived from your IP address
Cookie and similar technology data, as described in the “Cookies and Tracking Technologies” section below
C. Information from Third Parties
We may receive personal information from third parties, including:
Ecommerce, payment, and fulfillment partners
Analytics providers
Advertising and marketing partners
Social media platforms
Fraud prevention and security vendors
2. How We Use Personal Information
We may use personal information for the following purposes:
To provide, operate, and improve our Services
To process and fulfill orders, payments, returns, exchanges, and refunds
To create, maintain, and service customer accounts
To communicate with you about orders, transactions, customer support, or your account
To send you marketing and promotional communications, subject to your preferences and applicable law
To personalize your experience and show relevant products, content, and advertising
To analyze usage trends, improve website functionality, and develop new products or services
To detect, investigate, prevent, and protect against fraud, unauthorized transactions, security incidents, and other misuse
To comply with legal obligations and enforce our terms, policies, and other rights
For any other purpose disclosed at the time of collection or with your consent
3. Cookies and Tracking Technologies
We and our partners may use cookies, pixels, tags, SDKs, and similar technologies to collect information about your interactions with our Services.
These technologies may help us:
Keep the website functioning properly
Remember your preferences
Understand how users interact with our website
Measure the performance of marketing campaigns
Deliver and measure advertising on third-party platforms
We may use the following categories of cookies and similar technologies:
Strictly necessary cookies, which are required for the website to function
Analytics cookies, which help us understand website traffic and usage
Advertising cookies, which may be used to tailor ads and measure campaign performance
Functional cookies, which remember preferences and improve website experience
You can manage certain cookie preferences through your browser settings and, where available, through our cookie banner or “Your Privacy Choices” link in the website footer.
Please note that blocking certain cookies may affect website functionality.
4. Text Messages and Email Marketing
If you sign up to receive marketing emails or text messages from us, we may send you promotional messages about products, launches, offers, cart reminders, and updates.
You can unsubscribe from marketing emails by clicking the unsubscribe link in the email. You can opt out of marketing text messages by following the instructions in the message, such as replying STOP where applicable.
Even if you opt out of marketing communications, we may still send you transactional or service-related communications, such as order confirmations, shipping updates, customer service messages, or notices about your account.
5. How We Disclose Personal Information
We may disclose personal information to the following categories of recipients:
Service providers and vendors that help us operate our business, such as ecommerce platform providers, payment processors, shipping and fulfillment partners, customer support providers, analytics vendors, marketing providers, fraud prevention vendors, and IT or hosting providers
Advertising and marketing partners that help us market our products, measure campaign performance, or provide more relevant advertising
Professional advisors, such as lawyers, accountants, auditors, insurers, and similar advisors
Government entities, regulators, law enforcement, or other parties where required by law or to protect our rights, users, or business
Corporate transaction counterparties in connection with an actual or proposed merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar transaction
Affiliates and related entities, where appropriate for internal business operations
Other parties with your direction or consent
We do not sell personal information for money. However, some privacy laws broadly define “sell” or “share” to include certain uses of cookies and tracking technologies for advertising. Depending on your state of residence, you may have the right to opt out of those activities.
6. Your Privacy Choices
Depending on where you live, you may have certain rights regarding your personal information. These may include the right to:
Know or access the personal information we collect about you
Request deletion of your personal information
Request correction of inaccurate personal information
Opt out of the sale or sharing of personal information
Opt out of targeted advertising
Limit certain uses of sensitive personal information, where applicable
Appeal a decision relating to a privacy request, where required by law
To exercise privacy rights, please contact us using the details in the “Contact Us” section below or use any privacy request tool we make available on our website.
We may need to verify your identity before processing certain requests. We may also deny or limit a request as permitted by applicable law.
If we deny your request, and you have a right to appeal under applicable law, you may submit an appeal by emailing us at hello@rareform.com
with the subject line Privacy Rights Appeal.
7. California Privacy Notice
This section supplements the rest of this Privacy Policy for California residents.
In the preceding 12 months, we may have collected the following categories of personal information, depending on how you interact with us:
Identifiers, such as name, email address, phone number, IP address, account details, shipping and billing address
Customer records information, such as order details and payment-related information
Commercial information, such as products purchased, returned, or considered
Internet or other electronic network activity, such as browsing activity and interactions with our website
Approximate geolocation data derived from IP address
Audio, electronic, visual, or similar information, if you contact customer support or submit user-generated content
Inferences drawn from the information above, such as preferences or interests for marketing and analytics purposes
We collect this information from:
You directly
Your device or browser
Service providers and vendors
Advertising, analytics, and social media partners
We use and disclose these categories of information for the business and commercial purposes described in this Privacy Policy.
We do not knowingly sell or share the personal information of consumers under 16 years of age.
California residents may request to know, access, delete, or correct their personal information, and may opt out of the sale or sharing of personal information, as described above.
To opt out of cookie-based sharing for cross-context behavioral advertising, use the “Your Privacy Choices” link in our website footer, where available, or contact us using the details below.
We will not discriminate against you for exercising your privacy rights.
8. Other U.S. State Privacy Rights
Residents of certain states may have additional rights under applicable privacy laws, including rights to access, delete, correct, opt out of targeted advertising, or appeal a denial of a privacy request.
If you are a resident of a state with applicable privacy rights, you may submit a request using the contact information below.
9. Retention of Personal Information
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to:
Provide products and services
Maintain business and tax records
Resolve disputes
Enforce our agreements
Comply with legal obligations
The length of time we retain personal information depends on the nature of the information, the purpose for which it was collected, and applicable legal, tax, accounting, and operational requirements.
10. Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
11. Children’s Privacy
Our Services are intended for a general audience and are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided personal information to us, please contact us and we will take appropriate steps to delete it.
12. International Users
If you access our Services from outside the United States, please note that your information may be collected, processed, and stored in the United States or other countries where we or our service providers operate. Those countries may not provide the same level of data protection as your home jurisdiction.
If you are located in the European Economic Area, United Kingdom, or another region with specific privacy protections, you may have additional rights under applicable law.
13. Third-Party Links and Services
Our Services may contain links to third-party websites, services, plug-ins, or applications. We are not responsible for the privacy, security, or content of those third parties. We encourage you to review their privacy policies before providing them with personal information.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. If we make changes, we will post the revised version here and update the “Last Updated” date above. Your continued use of the Services after any update means you acknowledge the revised Privacy Policy, to the extent permitted by law.
15. Contact Us
If you have questions about this Privacy Policy or would like to exercise your privacy rights, contact us at:
Rareform LLC
2328 Teller Rd.
Thousand Oaks, CA 91320
Email: hello@rareform.com
