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In charge of drinks? Bring on the bubbly, your favorite bevs, and win the picnic with the Beck Cooler Bag. Big enough for a couple bottles of wine, plus snacks, the Beck stays lightweight and leakproof all day.

This product is one of one.
  • Insulated closed-cell foam to keep items fresh and cold
  • Holds up to 18 cans (or wine bottles)
  • Top zippered closure for easy loading
  • Lightweight and water-resistant exterior
  • Leakproof interior lining
  • Front zippered stash-anything pocket


  • 12.5"(H) x 16"(W) x 6.75"(D)
  • Strap Length: 20.5‚ÄĚ
  • Strap Drop: 9.5"
  • Weight: 18.2 oz
  • Capacity: 22 L

Here’s how to keep your new Beck Cooler Bag in RAREFORM:

Interior cleaning: Spot clean with a mild soap and water or mild all-purpose cleaner.

Exterior cleaning: Most spills and stains can be cleaned easily with a quick rinse of water, but mild soap can help if things are a little more dirty than normal.

Heads up! Avoid getting sunscreen on your RAREFORM bag (it can rub those beautiful, one-of-a-kind colors off).

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This item is final sale.

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Our Materials

We save billboards from ending up in landfills.

The lifespan of a billboard used to be only 4-8 weeks, but we believe they have so much more potential. By collecting, cleaning, and cutting each billboard down we're able to turn something old into something new(ish), and more importantly, something you can carry daily with confidence.

290,475 of billboards rescued to date!

Our Process

No two bags are alike.

We collect thousands of billboards from all across the U.S. - each one with slightly different colors, patterns, and messaging. Because they're hand-cut, our team is able to create totally one-of-a-kind bags and patterns.


We receive thousands of billboards each week from across the U.S., many of which are completely unique in color and pattern. That means, even when we need to cut solid colors from the billboards, there can be variation in striations, printing styles, etc. making every bag truly one of a kind.

Yes! We individually photograph every single bag that we sell online. The only exception to this rule would be our new solid colored items in which you may receive a solid bag in that color with potential for it to vary slightly within the gradient displayed below the image.

We love bold, bright colors and typography elements! But we do try and avoid using food, logos, faces, or hair.

Sign up for our restock list! While you'll never see a bag that's exactly the same - you might catch one cut from the same billboard that could have similar colors or patterns. We add new colors weekly.