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How to Pack the Perfect Beach Tote

I love the beach. I am a southern California native from LA, so of course I travel down to Malibu at least twice a month to surf or just relax for a weekend afternoon. Remembering all of the things I’ll need (and not need) at the beach and cramming it all into one tote is always a challenge for me no matter how many times I go. Here is RAREFORM’s suggested items to get the perfect beach tote bag packing started.
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10 Things I've Learned Since Becoming a Dad

Just so everyone knows, I married my high school sweetheart. It was easy, she was hot, athletic, kind, and she talked to me…we fell in love. Fast forward and we now have two kids. Rae, my daughter, is 3 years old, and my son Merrick is almost 2 years old.
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Stories from Cuba - Hayley Texidor

Our 13 days in Cuba exceeded all expectations. The country, the food, the energy, the people -- I loved it all! We started our trip by flying into Holguin Airport, on the east side of the island, where friends of the non-profit we volunteered with, Action Cuba, warmly greeted us outside the tiny airport.

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SHARK TANK - How it Happened

One day, we were dreaming in the office and the next day we were on a plane.  

We never gave the idea of going on Shark Tank much thought, however a girl in our office, Lexi, really thought we should go for it.  Doing a random Google search, she found out the only California auditions for Shark Tank were the NEXT day! So, a buddy hooked us up with a free flight and we hopped on a plane to San Francisco to go for it.

Hours of interviews, endless paperwork, and months later - we got the call. We made it to the final round and would be pitching to the Sharks in June.  Our initial goal for Shark Tank was to find a national outlet to help share our story and to partner with a Shark who would be as enthusiastic about our mission as we are.  

Barbara Corcoran was out first which surprised us! She was so interested at first, along with Lauri, but they were both out quickly.  Mark Cuban was out because he thought our story might be too complicated to tell, which obviously was hugely important to us.  

Mr. Wonderful, who is normally the most aggressive, was incredibly nice to us.  He didn't drill us the way he does to everyone else.  This freaked us out at first but then he offered us what we asked for, except as a loan instead of equity.  We looked at each other and instantly agreed to dive in.

We think Mr. Wonderful is a crucial partner for us because he sees the value in getting press and is always highly enthusiastic about his businesses. He is stoked on our story and wants to share it with his infinite amount of connections.  Plus, we're hoping after he wins Prime Minister of Canada that he will make every Canadian buy a bag too. ;) We can't wait to party with him.

We are endlessly thankful for the emails, texts, notes, Facebook shares, and words of encouragement from customers who have been with us since the beginning.  Your support is what got us here and your enthusiasm for Rareform is what propels us to work hard to bring great gear to you every day.  We are excited to be on this journey with you and cannot wait to see where Rareform goes through Shark Tank! You can view our episode here



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Interview - Reck

As the first installment of our new #artinthestreets series, we interviewed graffiti artist 'Reck' to hear more about what has inspired his artwork. 

Kara: How did you get into art? Were you an artist from a young age?

Reck: I was not into art as a child, I just had a ridiculous habit of writing my name on things and got good at it.  I grew up skateboarding, playing sports, and naturally I just started getting into trouble with my friends and that's how graffiti came about.

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5 Reasons for RAREFORM

Reason 1. Card Holders Lead to Dates
It's a proven fact that our card holder wallet starts conversation. Every time you pull it out (which, let's be honest, will be all the time), people will be intrigued by its uniqueness.
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Light up the Sky

We all know that, aside from spending time with loved ones and some holiday gifting, seeing Christmas lights is the pinnacle of holiday festivities.  Whether you are willing to travel the world or just look around your own neighborhood, we are here to give you a sneak preview of the most magical light displays around the world. 

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Gift Guide for the Guys

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Gift Guide for the Girls

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Stocking Stuffer Gift Guide

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Gift Guide for the Adventurer

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Wave Pools

In the office, we cannot help but drool over every new video of Kelly Slater’s wave pools. We love dreaming of a time where flat days won’t deter us from getting in some early morning surf.  However, I cannot help but ask the age old questions: What if everybody had an ocean across the U-S-A? Would everybody be surfin’, like Californi-a?
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Signs that Summer is Over

Here in LA, the difference between summer and fall weather might be barely noticeable, but people's habits sure do change.  Need help discerning whether fall has truly set in? Here at RAREFORM, we decided these are 10 telltale signs that fall is upon us . . .

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Surfboard Baggage Fees

We all know airports can be a hassle and it's never fun to start a surf trip off with massive surprise fees for your boards. So, we've done all the work for you! We put together a list of the most popular airlines for all your favorite surf destinations with their fees and regulations. So start planning your next big adventure and leave the dirty work to us.  Don't forget - our board bags will keep your board safe, secure, and stylin' on your next flight. 

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It Started With a Trip

Four years ago, and two weeks before my wedding, Aric and I decided to say goodbye to our careers in corporate America and take the plunge as entrepreneurs. Looking back, it probably wasn’t the best timing, but let’s be honest: “timing” for a big leap of faith is never great.

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