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Rareform Goes to San Francisco!

We are very excited to announce that we will be featured in the Batch pop up shop’s fall collection. Batch is a small store in San Francisco that features new and trending products for each season all surrounding a unique theme.

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Surfbag Sizes

A Surfboard Bag was the first RAREFORM bag we ever made - by an auto-upholsterer over five years ago. RAREFORM began because we wanted to combine two of our passions into a sustainable business: surfing and the outdoors.  Our first wholesale accounts were surf shops, and we have had a fiercely loyal surf following since day one. We would not be where we are today without your unfailing support.  
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Angel Wings are One-of-a-Kind

Iconic angel wings meet one-of-a-kind products in this unique #ArtLives collaboration. We have partnered with Denver’s Kelsey Montague to create a limited edition run of unique products. Montague created a custom billboard to be posted in Los Angeles for two weeks before RAREFORM repurposes it into bags. Own a little piece of art that has seen the skyline of Los Angeles and has been viewed by millions.
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How to Pack the Perfect Beach Tote

I love the beach. I am a southern California native from LA, so of course I travel down to Malibu at least twice a month to surf or just relax for a weekend afternoon. Remembering all of the things I’ll need (and not need) at the beach and cramming it all into one tote is always a challenge for me no matter how many times I go. Here is RAREFORM’s suggested items to get the perfect beach tote bag packing started.
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10 Things I've Learned Since Becoming a Dad

Just so everyone knows, I married my high school sweetheart. It was easy, she was hot, athletic, kind, and she talked to me…we fell in love. Fast forward and we now have two kids. Rae, my daughter, is 3 years old, and my son Merrick is almost 2 years old.
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Stories from Cuba - Hayley Texidor

Our 13 days in Cuba exceeded all expectations. The country, the food, the energy, the people -- I loved it all! We started our trip by flying into Holguin Airport, on the east side of the island, where friends of the non-profit we volunteered with, Action Cuba, warmly greeted us outside the tiny airport.

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SHARK TANK - How it Happened

One day, we were dreaming in the office and the next day we were on a plane.  

We never gave the idea of going on Shark Tank much thought, however a girl in our office, Lexi, really thought we should go for it.  Doing a random Google search, she found out the only California auditions for Shark Tank were the NEXT day! So, a buddy hooked us up with a free flight and we hopped on a plane to San Francisco to go for it.

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Interview - Reck

As the first installment of our new #artinthestreets series, we interviewed graffiti artist 'Reck' to hear more about what has inspired his artwork. 

Kara: How did you get into art? Were you an artist from a young age?

Reck: I was not into art as a child, I just had a ridiculous habit of writing my name on things and got good at it.  I grew up skateboarding, playing sports, and naturally I just started getting into trouble with my friends and that's how graffiti came about.

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5 Reasons for RAREFORM

Reason 1. Card Holders Lead to Dates
It's a proven fact that our card holder wallet starts conversation. Every time you pull it out (which, let's be honest, will be all the time), people will be intrigued by its uniqueness.
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Light up the Sky

We all know that, aside from spending time with loved ones and some holiday gifting, seeing Christmas lights is the pinnacle of holiday festivities.  Whether you are willing to travel the world or just look around your own neighborhood, we are here to give you a sneak preview of the most magical light displays around the world. 

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Gift Guide for the Guys

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Gift Guide for the Girls

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Stocking Stuffer Gift Guide

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Gift Guide for the Adventurer

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Wave Pools

In the office, we cannot help but drool over every new video of Kelly Slater’s wave pools. We love dreaming of a time where flat days won’t deter us from getting in some early morning surf.  However, I cannot help but ask the age old questions: What if everybody had an ocean across the U-S-A? Would everybody be surfin’, like Californi-a?
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