Free Shipping on U.S. Orders

Wave Pools

In the office, we cannot help but drool over every new video of Kelly Slater’s wave pools.  We love dreaming of a time where flat days won’t deter us from getting in some early morning surf.  However, I cannot help but ask the age old questions: What if everybody had an ocean across the U-S-A? Would everybody be surfin’, like Californi-a?

N-Land, one of the newest wave pools in Austin, Texas, is immaculate.  It boasts a handful of restaurants, a surf shop, private lessons, and more.  Easily accessible from downtown Austin, it brings the thrill of surfing to an otherwise landlocked region.  Through wave pools like N-Land, surfing has the power to diversify its athletes, streamline competition standards, and become a legitimate sport in the Olympics.  However, is this the point of surfing?

In a sense, isn’t surfing supposed to be a grassroots sports?  If so, does it make sense that a true surfer would pay at minimum $60 to surf at N-land and be hanging out at a juice bar or paying at least $11 for two tacos?  Does a true surfer really want to make an appointment to surf, get there a recommended one hour before their start time, and sign liability waivers?  In his praise of wave parks, ISA president Fernando Aguerre says, “It takes a long time to become a surfer.  If you’re in the ocean for an hour, and you get six, seven waves, you’re very lucky. Learning to surf is like learning to play the guitar when you can only strum once every 30 seconds”.  Wave parks can surely optimize the time it takes to become a skilled surfer, but in an age where efficiency reigns supreme, isn’t surfing a welcome respite from that?  

Surfing can be critiqued for the unpredictability of competition.  It may seem like unfortunate and unfair luck that the surfer just ahead of you scored the perfect wave, leaving you with nothing.  According to Matt Beahan, wave pools will “turn surfing into a sport with a level playing field and an easily digestible judging system. They’ll turn it into a sport with a designated number of waves breaking in a designated spot”, surely taking away an element of thrill, which arguably is what sets surfing apart from most other sports.  Isn’t the grand thrill of surfing the unpredictability of encountering the vastness of the ocean?  

Although I’m admittedly skeptical about the impact wave pools will have on the next generation of surfers, I would not turn down a chance to get in one.  Encountering the perfect wave over and over intrigues me, and just as Zach Weisberg says, “ultimately, nothing will satisfy my curiosity about Kelly Slater’s wave like surfing it”.

Read more →

Signs that Summer is Over

Here in LA, the difference between summer and fall weather might be barely noticeable, but people's habits sure do change.  Need help discerning whether fall has truly set in?  Here at RAREFORM, we decided these are 10 telltale signs that fall is upon us . . .

1. The temperature has plummeted below 70 degrees for your morning commute, so you're forced to crawl into the attic and dust off your trusty Patagonia Nano Puff - a cold-weather essential for surviving the Southern California winter.  

(what we Californians think 60 degrees feels like)

2. The Cold Brew recipe you spent all summer perfecting simply does not taste as good as it once did. You've succumbed to peer pressure and are now dependent on pumpkin spice lattes from your local favorite coffee shop.  

3. It's dark at 6 PM which makes you think it's socially acceptable to keep binge watching Narcos on Netflix as soon as you get home from work. 

4. Target, your favorite stores, and even your mom have all started their Christmas countdowns. It seems annoying, but also sets off a mild panic - what exactly do you get your Dad who seems to have everything? We have an idea

5. Not only is it the return of Football and Basketball, but it's October baseball and our beloved Dodgers have yet another chance to make a run at the World Series - will this be their year? 

6. Forget Christmas - now that summer is over you have to start planning your Halloween costume.  Can you pull off wearing the same costume 4 years in a row? We believe in you. 

7. Your summer sandals are falling apart. This tragedy leaves you with two options: invest in a pair that will survive a tough California winter, or go with our new favorite trend: wool sneakers.  

8. The pool is closed. It's (almost) too cold to jump in the ocean after work. Essentially, the tan you worked on so hard is already starting to fade.

9. Camping can be unpredictable - with extreme wind and sporadic rain, it is hard to plan a good weekend getaway more than a few days ahead. Thankfully, our weekender duffle is here with our water-resistant billboard material to keep your gear safe, no matter the condition.  


10. Despite all the hard things about Fall, there is some great stuff coming up as well. Like we said, playoff baseball, sweater weather, and best of all, Santa is coming.  We'll be here with you along the wild ride.



Read more →

Surfboard Baggage Fees

We all know airports can be a hassle and it's never fun to start a surf trip off with massive surprise fees for your boards. So, we've done all the work for you! We put together a list of the most popular airlines for all your favorite surf destinations with their fees and regulations. So start planning your next big adventure and leave the dirty work to us.  Don't forget - our board bags will keep your board safe, secure, and stylin' on your next flight. 

Southwest Airlines

  • $75 each way
  • Fins must be removed

United Airlines

  • $150 North America/$200 International each way
  • Max Size: 99 lbs, 9'5"

Virgin America

  • $50 each way 
  • 2 surfboards per bag
  • Must remove fins or have them well-padded

Jet Blue

  • $50 each way
  • One board per bag
  • No surfboards on flights to Haiti, Bermuda, Peru, Port of Spain, Santo Domingo, and Santiago
  • Max weight: 100 lbs

Hawaiian Airlines

  • $35 between islands, $100 Domestic, $150 International, Free from New Zealand/Australia
  • Two boards per bag
  • Max size: 50 lbs, 9'5"

Delta Airlines

  • $150 each way
  • 2 boards per bag
  • Max size: 70 lbs, 115 linear inches

Alaska Airlines

  • $25 each way for the first board bag
  • Two boards per bag
  • Max size: 9'7"

Aero Mexico

  • $45 order by phone phone/$55 at airport each way
  • 3 boards per bag
  • Max size: 100 lbs, 80" narrow body cabin, 115" wide body cabin
American Airlines
      • $150 each way
      • As many boards as you can fit in one bag
      • Max size: 70 lbs, 126"  


      Here's our team rockin' the board bags en route to Tahiti:

        Read more →

        It Started With a Trip

        Four years ago, and two weeks before my wedding, Aric and I decided to say goodbye to our careers in corporate America and take the plunge as entrepreneurs. Looking back, it probably wasn’t the best timing, but let’s be honest: “timing” for a big leap of faith is never great.

        It started while we were backpacking through South America and saw old billboard vinyl being used as roofing. Blown away by the material’s versatility and durability (not to mention uniqueness and style), we jumped head first into the crazy idea of taking billboards and repurposing them into one-of-a-kind products.

        We knew nothing about manufacturing or retail. We did not even know what we were going to call our new business. We just knew unique billboards were all around us, and if we could turn those billboards into bags, we could make a cool product under a brand that was doing good.

        We started brainstorming business names and finally wrote down two words that described the products we wanted to make. Each bag would be unique — or “Rare” — and each billboard would take on a new — you guessed it — “form.” We hopped onto and bought from someone in the Midwest for $2,000. (Thanks Robert!) Yes, that is how it started: with us maxing out our Capital One cards to follow our dream.

        We now had a name, a website, and a product, but were missing a critical piece of our business: billboards. Although Aric and I like to tell everyone we climb up at night and steal them, unfortunately that isn’t the case. We called executives at multi-billion dollar advertising companies and asked them to team up with two brothers who had a crazy idea. Before we knew it, 40-foot truckload of billboards were headed our way. Where should the billboards be delivered? Aric and I were living in LA, and didn’t have a warehouse or anywhere to store them, so we gave the truck driver our parents’ address without telling them. Our parents weren’t happy about it (Sorry Mom!).

        We took our first billboard to an auto upholstery manufacturer and had him sew up a surfbag. It looked amazing! We showed it to some friends, and everyone was stoked. We then hit the tradeshow circuit and sold the idea of Rareform. Enough people said yes, taking a chance on us, not because of where we were, but because of where we were going.

        After that, we hustled. We worked out of an attic in Santa Monica above a boxing gym (that’s the truth) and drove two hours every few weeks to one of our partners’ warehouses to cut billboard material. We also went on the road and hit the phones, trying to sell bags.

        We began to grow, and in June 2015 we moved into our own office and warehouse 40 minutes outside of Santa Monica. We expanded internationally to Japan, Europe, Korea, Israel, Canada, and other countries. We brought on Walker, Kara, Alex, Noberto, and others.

        Aside from employees and interns, we had a great support group outside the business. We could not have gotten to where we are today without Brian, Tony, Kenny, Mike, Ryan, Blake, Jackie, Tara, and Mom and Dad.

        Aric and I now realize how much work and sacrifice it takes to start a brand, but it was you guys that kept us growing and evolving. We now partner with the World Surf League and have worked with Jason Mraz and Jack Johnson, with even bigger things this coming year (maybe Target, maybe Coca Cola ... alright maybe both).

        On our four-year anniversary, we promise we will continue to stay true to what made us start this business: a commitment to durable, unique, stylish, and sustainable products we would buy ourselves.

        Thanks to everyone, and here’s to another great year!

        Alec & Aric Avedissian


        P.S. Not signed up for Rareform's email yet? Sign up at the bottom of this page - you'll be the first to know about new collections, inspirational stores, and a hell of a lot more to your inbox every week. 


        Read more →

        Meet our Team!

        At RAREFORM, we all have favorites. So we decided to introduce ourselves, show off our favorite gear, and give you something sweet - our top picks are on sale thru Friday! Is your perfect match the same as ours? 

        WALKER: California Accounts Manager

        Favorite Product? Change Mat - I like taking my pants off 

        Favorite Sports Team? Miami Dolphins :( 

        Tupac or Biggie? Biggie - I used to read Word Up Magazine

        Favorite Brand After RAREFORM? Carhatt

        Favorite Surf Spot? Silver Strand - Love those lefts  



        KARA: Marketing Manager

        Favorite Product? Classic Tote

        Favorite Team? Oakland Athletics (I was a fan before Brad Pitt made it cool)

        Tupac or Biggie? I'm actually not qualified to answer

        Favorite Brand after RAREFORM? Anthro - I think they built this one in my home town just for me

        Favorite Surf Spot? I went surfing once - it was at Hammond's 



        ARIC: Co-Founder

        Favorite Product? Ace Backpack

        Favorite Sports Team? LA Lakers

        Tupac or Biggie? Tupac til I die

        Favorite Brand after RAREFORM? Levi's

        Favorite Surf Spot? Oxnard Shores because it is never crowded



        ALEC: Co-Founder

        Favorite Product? iPhone Snap Case
        Favorite Sports Team? LA Rams here we go!
        Tupac or Biggie? West Coast is the best coast 
        Favorite Brand after RAREFORM? Allbirds - I need a pair of their shoes ASAP. 
        Favorite Surf Spot? Little Rincon


        Read more →


        Sign up to get updates on our latest designs, exclusive promos, and more.



        Sold Out