Original Bags Recycled From Billboards.
One Lightbulb Moment, Two Brothers
While traveling in El Salvador, I noticed people using billboards as roofing. To me, it was brilliant: billboards are durable, weather resistant, and made from vinyl which is not traditionally recyclable.
I enlisted my brother Aric to help create what would become the first Rareform product: a surfboard bag made of used billboard vinyl.
Today, we reuse over 90% of the billboards you see in major cities and highways across the US to make original bags you can feel good using every day.
Alec & Aric,
Brothers & Co-Founders
From Billboard to Your Bag
Collect & Sort
Collect & Sort
We collect and ship billboard vinyls across the US to our Los Angeles and Nashville facilities where they are sorted by size and material. The process has begun!
Hand-Cut & Uniquely Designed
Hand-Cut & Uniquely Designed
No fancy technology here. Our team cleans and hand-cuts every product. Each piece is uniquely beautiful and our bag designers are the artists in the process.
Sew & Photograph
Sew & Photograph
We sew our products at longtime factory partners that are audited and certified for fair, safe, and ethical working conditions. Once the products are complete, we then photograph every item so you can see exactly what you will receive.
Pick Your Exact Bag
Pick Your Exact Bag
We have over 50,000 unique bags in our warehouse and online at any time. When a product is ordered, we check and ensure that the exact bag ordered is the exact bag we pick.
Ship & Complete
Ship & Complete
This is the fun part–we pack & ship your product and give you something that no one else has, ever!
