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Founded in 2013 by brothers Alec and Aric, Rareform repurposes vinyl billboards into one-of-a-kind bags, backpacks, and accessories. Once billboard campaigns are over, the vinyl is typically thrown away - but we now partner with billboard companies to bring the vinyl to us instead. We then wash, hand-cut, and use the heavy duty vinyl to create unique, bold, high-quality, and eco-friendly products.