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Rio Backpack

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13 reviews
Featuring a refined silhouette, the versatile Rio Backpack is inspired by artistic innovation and has an elegantly compact design. This backpack has a large zippered entry, padded laptop sleeve, and subtle branding.
Shipping and Returns

Hand-Cut in California.
FREE shipping on all U.S. orders over $100.
Ships within 1-2 days.
All international shipping carrier calculated at checkout.

Our Process

How we do it

We recycle billboard vinyl and turn it into unique, durable bags and products. Over the past six years we've processed 2 million pounds of vinyl that's destined for landfills.

Source billboards

Billboards from all over the country

We collect bold billboard vinyls from all over the country - currently repurposing 50,000 lbs a month into one-of-a-kind products.

Sort & Clean

Not all billboards are created equal

We love typography, colors, and abstract designs. We aren't into faces, food or logos and our team has strict cutting guidelines. We wash and cut the vinyl in our Los Angeles headquarters, creating unique designs for every product.

Hand cut vinyl

Making the best of what we have

Each item is sewn to create a unique, high-quality, durable product where there's literally nothing like it. Each of our cut pieces are meticulously sewn together using high quality materials to ensure that your bag can endure whatever adventure you take it on. 

Craft unique items

Ensuring we make every piece unique

Every product on our site is one-of-a-kind. That means when it sells, it's gone and we're off repurposing more billboards.

Customer Reviews
4.8 Based on 13 Reviews
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Nathan K.
United States
Love it!

I don't know why I always thought billboards were always made of paper, so to see this quality vinyl backpack really boggles my mind as to why it would all get thrown away! I'm so glad Rareform is doing this, and it's really cool to have a one-of-a-kind design because of it!

RAREFORM Rio Backpack Review
Matt H.
United States
Love this company so much

Best backpacks over ever owned. On my second will buy again

Catherine K.
United States
Great gift

Great product! Super unique!

Liza A.
United States
I love it!

I love my new Rio backpack. It is the perfect size for daily use, whether that is school, errands, or work. I love that it has a laptop sleeve, and the smaller pocket is very useful. The back and the straps are cushioned, so it's easy and comfortable to carry, and also seems incredibly light, even when my computer and books are inside. I also enjoy the design - it's aesthetically pleasing and attractive. Would recommend!

Ellen M.
United States
I can see myself using this for years to come!

The backpack is very durable, and the zippers are large so it makes for a clean and easy opening/closing. Even the diagonal front pocket has more space than it appears, and I can fit my laptop with a Rareform sleeve into the pocket in the main compartment. I use this every day as a daypack. My only wish is that it had a place to keep a water bottle. Keep up the great work, Rareform!

RAREFORM Rio Backpack Review