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Ella Purse - Small

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66 reviews

The Small Ella Purse carries all your everyday essentials: phone, wallet, makeup, keys, etc. keeping your most prized posessions nearby always. The Small Ella Purse easily folds flat for easy storage when not in use. 

Shipping and Returns

Hand-Cut in California.
FREE shipping on all U.S. orders over $100.
Ships within 1-2 days.
All international shipping carrier calculated at checkout.

Our Process

How we do it

We recycle billboard vinyl and turn it into unique, durable bags and products. Over the past six years we've processed 2 million pounds of vinyl that's destined for landfills.

Source billboards

Billboards from all over the country

We collect bold billboard vinyls from all over the country - currently repurposing 50,000 lbs a month into one-of-a-kind products.

Sort & Clean

Not all billboards are created equal

We love typography, colors, and abstract designs. We aren't into faces, food or logos and our team has strict cutting guidelines. We wash and cut the vinyl in our Los Angeles headquarters, creating unique designs for every product.

Hand cut vinyl

Making the best of what we have

Each item is sewn to create a unique, high-quality, durable product where there's literally nothing like it. Each of our cut pieces are meticulously sewn together using high quality materials to ensure that your bag can endure whatever adventure you take it on. 

Craft unique items

Ensuring we make every piece unique

Every product on our site is one-of-a-kind. That means when it sells, it's gone and we're off repurposing more billboards.

Customer Reviews
4.9 Based on 66 Reviews
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Elizabeth B.
United States United States
Love the Ella!

Love the size ( not to big) the color is exactly as pictured and the compliments and questions of where it can be bought don’t stop! Nice workmanship and great to know it’s an up-cycled product

Victoria S.
United States United States
Love this bag

This bag is perfect! I've purchased several products from rareform and they do not disappoint. My only complaint with this bag is the handles are seen on backwards, which causes them to flop on opposite sides rather than strands straight up. Not that big a deal. The bag is very well made, nice zipper, and it can take a beating and still look great. Love the uniqueness of each item

Victoria Santiago verified customer review of Ella Purse - Small

Hi Victoria! Thanks for the review! That is actually how the handles are supposed to look. :)

Ann C.
United States United States
Perfect Tote

Great bag, even though it is called small, it holds a load of stuff. Perfect for everyday. Lightweight so it doesn't get overloaded and weatherproof. I highly recommend this bag.

Gabrielle F.
United States United States
Love it!

After buying a few other items as Christmas gifts, I bought this for myself! It is so well put together. I thought it was small but we hen I fully opened the purse I found I had a lot of room inside.i will be shopping again!

Tiann B.
United States United States
Great gifts

Everyone, including me, loved their bags I bought for the holiday!