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Ella Purse - Small

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85 reviews

The Small Ella Purse carries all your everyday essentials: phone, wallet, makeup, keys, etc. keeping your most prized posessions nearby always. The Small Ella Purse easily folds flat for easy storage when not in use. 

Shipping and Returns

Hand-Cut in California.
FREE shipping on all U.S. orders over $100.
Ships within 1-2 days.
All international shipping carrier calculated at checkout.

Our Process

How we do it

We recycle billboard vinyl and turn it into unique, durable bags and products. Over the past six years we've processed 2 million pounds of vinyl that's destined for landfills.

Source billboards

Billboards from all over the country

We collect bold billboard vinyls from all over the country - currently repurposing 50,000 lbs a month into one-of-a-kind products.

Sort & Clean

Not all billboards are created equal

We love typography, colors, and abstract designs. We aren't into faces, food or logos and our team has strict cutting guidelines. We wash and cut the vinyl in our Los Angeles headquarters, creating unique designs for every product.

Hand cut vinyl

Making the best of what we have

Each item is sewn to create a unique, high-quality, durable product where there's literally nothing like it. Each of our cut pieces are meticulously sewn together using high quality materials to ensure that your bag can endure whatever adventure you take it on. 

Craft unique items

Ensuring we make every piece unique

Every product on our site is one-of-a-kind. That means when it sells, it's gone and we're off repurposing more billboards.

Customer Reviews
4.8 Based on 85 Reviews
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Jill S.
Canada Canada
Perfect Purse!

Sad that I can't show it off right now. The Ella Purse is perfect in so many ways. It makes a great statement about my work in marketing and my concern for our planet. On the practical side, it has great pockets and is the perfect size (not too big and not too small). The construction (a durable zipper and heavy duty attachments on the handles) is built to last but doesn't look industrial. The attention to detail is what you would expect on a higher priced piece. Well done - I can't wait to get it out and about!

Anne H.
United States United States
Great Everything Bag

I was pleased with the responsiveness when I placed the order and I received my bag quickly. It is very roomy and the bottom flattens out to about 5-1/2" making it hold a lot more than I expected. Very sturdy zippers on top closure and on the inside pocket. I'm very pleased with it.

Kristie S.
United States United States
Love it!

I absolutely love my bag. I have had plenty of compliments on it. I really love the material it’s made of and the room it has. It may look small but there is plenty of space for everything and more. It makes me excited to order more items in the future. I think they will make wonderful gifts for my family.

Sunshine K.
Canada Canada

Love my new Ella its recycling at it's best I can't wait to add more to my collection Easy transaction & fast shipping to Canada thank you

RAREFORM Ella Purse - Small Review
Elizabeth B.
United States United States
Love the Ella!

Love the size ( not to big) the color is exactly as pictured and the compliments and questions of where it can be bought don’t stop! Nice workmanship and great to know it’s an up-cycled product