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Ella Purse - Medium

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36 reviews

With straps big enough to go over your shoulder, the Medium Ella Purse carries all your everyday essentials: phone, wallet, makeup, keys, etc. keeping your most prized posessions nearby always. The Medium Ella Purse easily folds flat for easy storage when not in use. 

Shipping and Returns

Hand-Cut in California.
FREE shipping on all U.S. orders over $100.
Ships within 1-2 days.
All international shipping carrier calculated at checkout.

Add to Cart ($62)

Our Process

How we do it

We recycle billboard vinyl and turn it into unique, durable bags and accessories. Over the past seven years we've processed 3 million pounds of vinyl that's destined for landfills.

Source billboards

Billboards from all over the country

We collect bold billboard vinyl material from all over the country - currently repurposing 100,000 lbs a month into one-of-a-kind products.

Sort & Clean

Not all billboards are created equal

We love typography, colors, and abstract designs. We aren't into faces, food or logos and our team has strict cutting guidelines. We wash and cut the vinyl in our Los Angeles headquarters, creating unique designs for every product.

Hand cut vinyl

Making the best of what we have

Each item is sewn to create a unique, high-quality, durable product where there's literally nothing like it. Each of our cut pieces are meticulously sewn together using high quality materials to ensure that your bag can endure whatever adventure you take it on. 

Craft unique items

Ensuring we make every piece unique

Every product on our site is one-of-a-kind. That means when it sells, it's gone for good and we're off repurposing more billboards.

Customer reviews

Customer Reviews
4.9 Based on 36 Reviews
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Christie B.
Canada Canada
Love it

I have 3 Rareform products, the purse, a backpack and a laptop bag. All are excellent quality, very well made, sturdy straps and stitching. This purse is a nice size, lightweight but well made. Love the quality of the products I get here, and the unique design that you get!

Sherry L.
Ella TOTE ♡

This was a mothers day gift for a friends daughter, a mother of 3. She over the moon LOVED IT! She immediately ordered a wristlet to match it :) it was a good investment in love. Thank you

Canada Canada
Beautiful & Practical

I bought this bag for my sister, who needs a bag to hold her water bottle, but something not too huge because she's short! This bag is just the right size. A small inside pocket with zipper is always needed, and the fact that the whole bag zippers closed is practical. Perfect for throwing into your vehicle when you're in a rush, without worrying about everything falling all over the place. I can't wait to give it to her!

RAREFORM Ella Purse - Medium Review
United States United States
Great Bag

Gorgeous colors! Sturdy and attractive bag that is well made and purposeful. Love that it's also repurposed. Will be ordering more!

Merry L.
United States United States
Awesome bag!

This bag is well made and so cute! I t is easy to clean and holds a ton!