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Ella Tote

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216 reviews
With straps big enough to go over your shoulder, the Ella Tote carries all your everyday essentials: phone, wallet, makeup, keys, etc. keeping your most prized possessions nearby always. The Ella Tote easily folds flat for easy storage when not in use.
Shipping and Returns

Hand-Cut in California.
FREE shipping on all U.S. orders over $100.
Ships within 1-2 days.
All international shipping carrier calculated at checkout.

Our Process

How we do it

We recycle billboard vinyl and turn it into unique, durable bags and products. Over the past six years we've processed 2 million pounds of vinyl that's destined for landfills.

Source billboards

Billboards from all over the country

We collect bold billboard vinyls from all over the country - currently repurposing 50,000 lbs a month into one-of-a-kind products.

Sort & Clean

Not all billboards are created equal

We love typography, colors, and abstract designs. We aren't into faces, food or logos and our team has strict cutting guidelines. We wash and cut the vinyl in our Los Angeles headquarters, creating unique designs for every product.

Hand cut vinyl

Making the best of what we have

Each item is sewn to create a unique, high-quality, durable product where there's literally nothing like it. Each of our cut pieces are meticulously sewn together using high quality materials to ensure that your bag can endure whatever adventure you take it on. 

Craft unique items

Ensuring we make every piece unique

Every product on our site is one-of-a-kind. That means when it sells, it's gone and we're off repurposing more billboards.

Customer Reviews
4.7 Based on 216 Reviews
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United States United States
Absolutely in love Amazing tote.


Chris .
United States United States
Better than expected & I expected a lot!!


Mary K.
United States United States
Awesome products

Rare form is one of the absolute best companies I have ever done business with. They stand by the products they make & sell. And their idea of turning billboards into these incredible extremely useful products is nothing short of genius. I love this tote...everything about it & I love the company even more & would very much like to continue doing business with them.....everyone needs to try their products & stand behind what they are trying to do with their creations.....again genius.

Deborah K.
United States United States
Love this bag

The bag is great! lightweight, stylish, zip compartment. Handle drop is perfect. I can't say enough about it, and I've told all my friends how great a company you are and your entire story. Keep up the good work. I will be buying more.

Canada Canada
New bag

It’s great, love it. Thank you