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Ella Purse - Medium

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1 review

With straps big enough to go over your shoulder, the Medium Ella Purse carries all your everyday essentials: phone, wallet, makeup, keys, etc. keeping your most prized posessions nearby always. The Medium Ella Purse easily folds flat for easy storage when not in use. 

Shipping and Returns

Hand-Cut in California.
FREE shipping on all U.S. orders over $100.
Ships within 1-2 days.
All international shipping carrier calculated at checkout.

Our Process

How we do it

We recycle billboard vinyl and turn it into unique, durable bags and products. Over the past six years we've processed 2 million pounds of vinyl that's destined for landfills.

Source billboards

Billboards from all over the country

We collect bold billboard vinyls from all over the country - currently repurposing 50,000 lbs a month into one-of-a-kind products.

Sort & Clean

Not all billboards are created equal

We love typography, colors, and abstract designs. We aren't into faces, food or logos and our team has strict cutting guidelines. We wash and cut the vinyl in our Los Angeles headquarters, creating unique designs for every product.

Hand cut vinyl

Making the best of what we have

Each item is sewn to create a unique, high-quality, durable product where there's literally nothing like it. Each of our cut pieces are meticulously sewn together using high quality materials to ensure that your bag can endure whatever adventure you take it on. 

Craft unique items

Ensuring we make every piece unique

Every product on our site is one-of-a-kind. That means when it sells, it's gone and we're off repurposing more billboards.

Customer Reviews
1 Based on 1 Reviews
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Sarah P.
Clearly not designed by a woman

First of all, I LOVE Rare form. I have 10+ items. The Ella purse is the first item I have not been pleased with. First of all, where are the pockets?!? Both my Asana and Maya have great organization, but the Ella has one small pocket... for a purse I use daily...not nearly enough. Plus, if you put much in the pocket, it weighs down the bag and deforms it. Also, the straps are a couple inches too short. I can wear this on my shoulder if it is summer and I don't have much clothes on, but once I am wearing a sweater or sweatshirt, or God forbid, a coat (!) I cannot get the straps over my shoulder. Not convenient. Add a couple of inches to the straps and several more pockets/organization, and I will give it another shot, but until then, don't waste your money on this style.


Hey Sarah, My name is Kara and I am the designer of the Ella Purse! I understand your frustrations and will definitely take them to my team. We created the Ella Purse to be a simple, catch-all bag since most of our purses/totes currently are very large and structured. If you are looking for something with more organization but smaller than the Maya/Asana, I recommend to Cora Tote - it's my everyday laptop/work bag! Check it out here: Let me know if you have any other questions. Thanks! Kara