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Benton Backpack

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162 reviews

For your everyday adventure, this timeless, elevated, and practical backpack is in it for the long haul. Bold billboard paired with a durable heathered body fabric is the perfect combination.

Shipping and Returns

Hand-Cut in California.
FREE shipping on all U.S. orders over $100.
Ships within 1-2 days.
All international shipping carrier calculated at checkout.

Our Process

How we do it

We recycle billboard vinyl and turn it into unique, durable bags and products. Over the past six years we've processed 2 million pounds of vinyl that's destined for landfills.

Source billboards

Billboards from all over the country

We collect bold billboard vinyls from all over the country - currently repurposing 50,000 lbs a month into one-of-a-kind products.

Sort & Clean

Not all billboards are created equal

We love typography, colors, and abstract designs. We aren't into faces, food or logos and our team has strict cutting guidelines. We wash and cut the vinyl in our Los Angeles headquarters, creating unique designs for every product.

Hand cut vinyl

Making the best of what we have

Each item is sewn to create a unique, high-quality, durable product where there's literally nothing like it. Each of our cut pieces are meticulously sewn together using high quality materials to ensure that your bag can endure whatever adventure you take it on. 

Craft unique items

Ensuring we make every piece unique

Every product on our site is one-of-a-kind. That means when it sells, it's gone and we're off repurposing more billboards.

Customer Reviews
4.9 Based on 162 Reviews
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anthony b.
New Zealand New Zealand
Batman fantastic

Fantastic products and company. I contacted Rareform to see if they could replace the zip on a 3 year old bag that had had a lot of use. The zip could not be replaced instead we got a $100 voucher that we used to buy the Batman bag. Fantastic company and service !!

Australia Australia
Great for School

I'm an art student and i was looking for a good sturdy bag that will fit my A3 art books and this is the one! I ordered something for my whole family and they were all very happy, i really like the orange colours in this one and it looks just as pictured, i will definitely order again at some point, right now we are in lock down but i can't wait to use this baby for when classes go back it will be nice to fit all my supplies in one bag and the padding would be good enough for my tablet too!

United States United States
Cool Kid On Campus!

I LOVE my new backpack and can't wait for us to all get back to normal so I can bring it to school and show it off! :) I teach high school at a small school on Oahu. I have one student who is also a huge Rareform fan and has one of your backpacks. I showed him mine via video class this week and now the other students in my class are all asking about it. This is my 4th Rareform purchase and I continue to be extremely happy with all of my purchases. This bag is stylish and functional. It was exactly what I was expecting. Nice pockets to hold everything in place, beautiful design on the outside and very sturdy. This will be my work bag for years to come!

Natasha V.
Canada Canada
Eye catching!

I love my backpack! I’ve only had it a week or so and have had several comments and questions about it. It’s comfortable and has all the right pockets inside. Was thrilled to see the minimal and paper only packaging it came in as well.

Australia Australia
Postgraduate student looking hip now

I just love the design and quality of this backpack. I honestly didn't think it would be such a well-made backpack. Love the sections inside to protect my laptop. It holds all my study gear (laptop, mouse, pens, notebook, glasses) plus water bottle, purse and keys. Thanks for such an awesome product. P.S. Love love love the little stickers as well. They're now on my laptop :)