Shopping cart

Asana All Day Tote

Sold Out
118 reviews

Sitewide sale - Save up to 40%! Discount applies at checkout.


This bag was designed to be your carry-all and keep items organized. The high-volume Asana tote features reinforced carry handles, metal hardware, and a structured base.

Shipping and Returns

Hand-Cut in California.
FREE shipping on all U.S. orders over $100.
Ships within 1-2 days.
All international shipping carrier calculated at checkout.

Our Process

How we do it

We recycle billboard vinyl and turn it into unique, durable bags and products. Over the past six years we've processed 2 million pounds of vinyl that's destined for landfills.

Source billboards

Billboards from all over the country

We collect bold billboard vinyls from all over the country - currently repurposing 50,000 lbs a month into one-of-a-kind products.

Sort & Clean

Not all billboards are created equal

We love typography, colors, and abstract designs. We aren't into faces, food or logos and our team has strict cutting guidelines. We wash and cut the vinyl in our Los Angeles headquarters, creating unique designs for every product.

Hand cut vinyl

Making the best of what we have

Each item is sewn to create a unique, high-quality, durable product where there's literally nothing like it. Each of our cut pieces are meticulously sewn together using high quality materials to ensure that your bag can endure whatever adventure you take it on. 

Craft unique items

Ensuring we make every piece unique

Every product on our site is one-of-a-kind. That means when it sells, it's gone and we're off repurposing more billboards.

Customer Reviews
4.9 Based on 118 Reviews
Write a Review Ask a Question
  • Reviews
  • Questions

Thank you for submitting a review!

Your input is very much appreciated. Share it with your friends so they can enjoy it too!

Filter Reviews:
Patricia G.
United States United States
Exactly what I have been looking for

The large but not bulky size, recycled materials, stylish shape, comfortable handles, convenient inside pockets and zippered compartments are all exactly what I have been looking for in a bag for work. I am very happy with my bag. Thanks Rareform!

Jenny S.
United States United States
Great quality!

Love how every bag is unique. Great quality!

Elizabeth H.
United States United States

I love the size and quality of this bag — the material is thick and sturdy and the stitching is reinforced so I’m not worried about destroying it with everyday use. The lining and inside pockets are a great touch and I easily packed everything I needed for a quick weekend trip. I’ll be in the lookout for other colors/patterns soon!!!

Ashley M.
United States United States
Best bag ever!

I love this bag. I used to carry my purse, laptop bag, and lunch box to work every day. Now I use this single bag and it fits everything and also my Nalgene bottle and has pockets for my phone and keys. I'm currently looking for another so I can switch up colors now and then

Abi K.
United States United States
Best Purchase All Year!

I ordered an Asana All Day Tote because I loved the color scheme and the patterns, so I was already excited before it came, but when I received it I was honestly blown away by the high quality of this bag! It is thick and sturdy and such high quality, not to mention the visually satisfying colors and patterns that I fell in love with in the first place! And this doesn't really need to be said but it also feels great knowing it is a recycled product! I love my Rareform bag!