Shopping cart

Asana All Day Tote

Sold Out
122 reviews

This bag was designed to be your carry-all and keep items organized. The high-volume Asana tote features reinforced carry handles, metal hardware, and a structured base. *Included is a removable accessory pouch.

Shipping and Returns

Hand-Cut in California.
FREE shipping on all U.S. orders over $100.
Ships within 1-2 days.
All international shipping carrier calculated at checkout.

Our Process

How we do it

We recycle billboard vinyl and turn it into unique, durable bags and products. Over the past six years we've processed 2 million pounds of vinyl that's destined for landfills.

Source billboards

Billboards from all over the country

We collect bold billboard vinyls from all over the country - currently repurposing 50,000 lbs a month into one-of-a-kind products.

Sort & Clean

Not all billboards are created equal

We love typography, colors, and abstract designs. We aren't into faces, food or logos and our team has strict cutting guidelines. We wash and cut the vinyl in our Los Angeles headquarters, creating unique designs for every product.

Hand cut vinyl

Making the best of what we have

Each item is sewn to create a unique, high-quality, durable product where there's literally nothing like it. Each of our cut pieces are meticulously sewn together using high quality materials to ensure that your bag can endure whatever adventure you take it on. 

Craft unique items

Ensuring we make every piece unique

Every product on our site is one-of-a-kind. That means when it sells, it's gone and we're off repurposing more billboards.

Customer Reviews
4.9 Based on 122 Reviews
Write a Review Ask a Question
  • Reviews
  • Questions

Thank you for submitting a review!

Your input is very much appreciated. Share it with your friends so they can enjoy it too!

Filter Reviews:
Tracey L.
Australia Australia
Asana all day tote

After a slight delay in delivery, it got delivered to my neighbour, I love my bag it is the perfect size as my work bag

Helen H.
Canada Canada
Orange is my favourite colour.

Buying on-line makes it difficult to realize the touch and feel of an item. I bought this tote with confidence of the quality as I had purchased backpacks for my sons as presents. I was pleased to see the attention to interior pockets and zippers to help keep things sorted in such a large bag. I love it.

jay p.
United States United States
Awesome ASANA

overall experience is awesome. the notifications and the website are easy and friendly to use. i appreciate the amount of work it takes to feature every item so that we may choose the exact one. ive learned that if something catches your eye, ****** it up before someone else gets it. i do use a couple BLAKE totes almost daily for work and shopping. the ASANA is a great structured alternate bag for work although i am finding that the material (or printing on the material) used on this bag is not as durable as my BLAKE totes. the edges and corners are looking a bit beaten after the first use. the handles feel good and the 2 zipper pockets are a nice addition. great environmental work....will be on the lookout for more items!!

Julie G.
United States United States
Great size but I wish it had a zippier or closure

This is an awesome bag, but it could really use a magnetic closure or snap. If I set it down it hangs wide open. Great size though!

Nancy C.
United States United States
All Day Tote

Absolutely love this tote. Actually bought this one for my daughter for Christmas. And since than I have bought myself one and both my daughter-in-laws. We all love them. And I also bought a couple of Blake totes for the farmers markets! Your products are so much fun and amazing. I have been stopped by strangers asking where to buy them. I love promoting a awesome product!!