Rareform — Best Summer Bags (Preview)
Free shipping on orders $100+ · One-of-one billboard bags · Original since 2012
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The Best Beach & Summer Bags · 2026

The Best Summer Bags You'll Use All Season

From the best beach tote to a grab-and-go pool bag —
five summer bags hand-cut from real, retired billboards. No two alike.

See the Best Summer Bags ↓
Backed by a 1-year warranty · Free shipping $100+
A lineup of one-of-a-kind Rareform billboard bags on a sunny summer beach — tote, cooler, duffle, backpack and sling
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Five Bags, One Click Away

The Everyday Tote
Best beach tote
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The Cooler Bag
Best pool bag
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The Weekender Duffle
Best for travel
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The Everyday Backpack
Best hands-free
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The Sling Bag
Trendy & crossbody
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Editor's Note

Summer asks a lot of a bag. So instead of one perfect everything-bag, we picked the best beach bags for the way you actually spend the season — from family beach days to weekend travel.

Every piece here began as a billboard that once hung over a highway, hand-cut and re-sewn into something you'll carry for years. They're stylish, genuinely waterproof, wipe-clean, and one-of-a-kind: the color you see is the color you get. When it's gone, it's gone — consider that part of the charm.

The Edit · Best Beach Bags

Five Bags for Five Kinds of Summer

A woman carrying the Hudson tote, one of the best beach bags for summer
Best beach tote packed with towels and beach essentials for a family beach day
Patchwork Hudson beach tote, a stylish best family beach bag
01

The Everyday Tote — Best Beach Tote

Best for Beach days, moms & the family haul that never quite ends

If your summer has one bag, make it this one. As a beach tote it swallows a towel, a paperback and a change of clothes without complaint, then wipes clean when the sunscreen inevitably gets everywhere. Roomy enough to be the best family beach bag and easy enough to grab on your way out the door without thinking — which is exactly why it's our pick for moms.

Why we love it

One bag covers the whole day — beach, errands, market — and wipes clean when summer gets messy. The best beach bag for moms juggling everyone's stuff.

Keep in mind

It's a generous size; if you carry light most days, the Mini Blake tote may suit you better.

The Details Capacity 61L   Carry Shoulder + handles   Material Repurposed billboard vinyl   Finish Water-resistant, wipe-clean
Shop the Totes →
Covered by our 1-year warranty
Best pool bag packed with iced drinks on a beach blanket
Insulated cooler pool bag full of cold drinks
Waterproof cooler pool bag in a green and white billboard print
02

The Cooler Bag — Best Pool Bag

Best for Pool days, picnics, parties & a hot afternoon by the water

Some summer days are really just an excuse to keep the drinks cold. As a pool bag the Sierra packs snacks and drinks for the whole group and keeps everything chilled from the car to the water, then folds back into something you're happy to leave out on the patio. It's the best pool bag for anyone who hosts.

Why we love it

Insulated, generously sized, and easy to wipe down — it earns its spot at every picnic and pool day.

Keep in mind

Built for sharing. For a solo cold drink or a smaller haul, the Beck cooler bag is the lighter pick.

The Details Type Insulated cooler   Keeps Cold for hours   Material Repurposed billboard vinyl   Finish Wipe-clean
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Covered by our 1-year warranty
Person carrying the blue Weekender duffle, the best beach bag for travel
Weekender travel beach bag packed with sneakers and a water bottle
Best beach bag for travel resting on a rolling suitcase handle
03

The Weekender Duffle — Best for Travel

Best for The spontaneous beach trip you said yes to on Thursday

When two days away is exactly enough, the duffle is the only bag you need — our pick for the best beach bag for travel. Roomy enough for the long weekend, soft enough to stuff under a seat, and loud enough that you'll spot it instantly on a crowded carousel. Gym on Monday, coast by Friday.

Why we love it

Carry-on friendly, soft-sided, and impossible to lose on a baggage carousel — your new travel buddy.

Keep in mind

It's a soft duffle, not a hard case. For structure and wheels, this isn't that — and that's by design.

The Details Holds A long weekend   Carry Handles + shoulder strap   Material Repurposed billboard vinyl   Finish Water-resistant
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Covered by our 1-year warranty
Woman wearing the everyday backpack, one of the cooler beach bags for hands-free days
Front view of a nice beach bag backpack in a one-of-a-kind print
Inside the waterproof beach bag backpack showing compartments
04

The Everyday Backpack

Best for Hands-free beach days when the tote just won't do

Think of it as the tote's more practical sibling — one of the cool beach bags you'll actually reach for. Same catch-all spirit, same one-of-a-kind print, just balanced across both shoulders for the days that involve a lot of walking, a toddler, or a train to catch. These nice beach bags are equally ready for the commute, the trail, or the carry-on slot.

Why we love it

Hands-free comfort with the same one-of-a-kind print — the easiest yes for high-movement days.

Keep in mind

More compact than the tote. If you haul a full beach kit for the family, size up to the Hudson.

The Details Carry Hands-free, dual strap   Best for Commute · trail · travel   Material Repurposed billboard vinyl   Finish Water-resistant
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Covered by our 1-year warranty
Woman wearing the sling bag crossbody, one of the trendy beach bags for summer
Stylish blue sling beach bag with crossbody strap
Trendy sling beach bag holding phone, keys and essentials
05

The Sling Bag — Trendy & Stylish

Best for Essentials only — phone, keys & somewhere to be

For the days you want to carry almost nothing. One of the more trendy beach bags here, the sling keeps your phone, your cards and your sunglasses close across your body and out of your way — perfect for travel days, dog walks, a market wander, or a festival where a bigger bag would only slow you down.

Why we love it

Crossbody, secure, and gloriously minimal — one of the most stylish beach bags for days when less is the point.

Keep in mind

Essentials only. Need room for a towel or a change of clothes? Reach for the tote or backpack.

The Details Carry Crossbody sling   Holds The essentials   Material Repurposed billboard vinyl   Finish Bright interior lining
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Covered by our 1-year warranty
Real Bags, Real People

What Summer Looks Like With Yours

Loved by thousands · verified buyer photos
Customer photo of a one-of-a-kind patchwork billboard pouch in bright colors

Love

I received my bag as a gift. I love it. The colors are great and it's the perfect size for traveling.

JenIronton, US
Patchwork Charlie Pouch
Patchwork Mini Blake tote in a colorful billboard print, photographed outdoors on a rock
Verified

Patchwork on the go

Taking my Patchwork Mini Blake on an adventure.

Rachel N.Honolulu, US
Patchwork Mini Blake Tote
Blue and cream billboard tote with a large R initial, on a kitchen counter
Verified

My daughter loves the bag

I saw this bag with the "R" initial and knew my daughter would love it, since her first name begins with R. She was so surprised — she said it's so versatile and a great size, and that she'll use it all the time. She also loves that it's made from recycled material, as she's very environmentally conscious. She sent me this photo as soon as she opened the package. Thanks, Rareform!

SiouxsieQ85Calabash, US
Billboard Tote
A black and white Blake tote with a red sling and a mini keychain bag, a full Rareform set
Verified

Love it

I'm in love with my new bag. This was my first time buying a Rareform bag. I thought it would be fun to get a surprise, but I was secretly hoping for the zippered Blake tote — I totally got one, in perfect go-with-whatever colors! I also got a large Zion sling and a cute little keychain baby Blake. What a great set!

MJBrainerd, US
Mystery Bundle
Green and white insulated cooler tote with black handles and base
Verified

Perfect size cooler!

It's great for work! Has a side zipper on the exterior!

Tracy G.Portland, US
Cooler Bag
White and purple billboard zip pouch organizer with a black base
Verified

Functional organizer!

I purchased two of these organizers. I can organize my purse and use the other for items like keys, wallet and shopping bag — less bulk in my hands at the market.

Tracy G.Portland, US
Zip Pouch
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Covered by our 1-year warranty
Good to Know

Questions, Answered

What are the best beach bags for summer?
For a full beach day with towels, sunscreen and snacks, the Hudson is the best beach tote — roomy and wipe-clean. For a pool day or keeping drinks cold for a group, the Sierra is our pick for the best pool bag. Travelling light or chasing kids? The backpack and sling keep your hands free.
Which is the best beach bag for moms and families?
The Hudson tote. It's the best family beach bag here — big enough for everyone's towels, snacks and spare clothes, with a wipe-clean interior for the inevitable sandy, sunscreen-covered mess. That combination of room and easy cleanup is what makes it the best beach bag for moms.
Are these waterproof and easy to clean?
Billboard vinyl is genuinely water-resistant and wipes clean with a damp cloth — sand, sunscreen and spilled drinks come right off. If you want the best waterproof beach bag for pool and shore days, that wipe-clean finish is exactly what you're after.
Are these really made from old billboards?
Yes. Billboards are printed on a tough, weatherproof vinyl — not paper. When they retire, we collect them and hand-cut each one into bags instead of sending them to landfill. We upcycle around 5 million pounds of this material every year.
Will my bag look exactly like the photo?
Every bag is one-of-one, cut from a unique section of billboard, so the exact print varies — which is part of what makes these such stylish, one-of-a-kind beach bags. On made-to-order styles you'll choose a colorway — warm, cool, or dark — and we'll match the overall look. The specific pattern will be yours alone.
What's your warranty policy?
Every Rareform product is covered by a one-year warranty. If something goes wrong with your bag, you can start a claim at rareform.com/pages/start-a-warranty-claim — you'll submit a couple of photos and a note, and the team reviews and approves requests within three business days. For the fastest service, include your order number and the email tied to your order.
What about shipping?
Shipping is free on orders over $100. Because each piece is one-of-a-kind, popular prints sell out and don't restock — if one's calling your name, it's worth grabbing.

Find the One That's Yours This Summer

No two are alike, and the good ones move fast. Browse the full collection and grab the print that's calling your name.

Shop All Summer Bags →
Every bag is backed by a 1-year warranty
Find Your One

Shop the Collection

Every bag is a one-of-a-kind cut from a real billboard. When a print's gone, it's gone — so the one you love today won't wait.

Totes→ Coolers→ Duffles→ Backpacks→ Slings→ Shop All Bags→
▲ Rareform · Colorful living, upcycled Free shipping $100+ · B Corp Certified