Meet the Founders

Alec and Ryan met in college in Santa Barbara, California, where in between classes they managed to travel around the globe, contemplating business ventures that would help others, sustain the environment, and involve their passion - the outdoors. They have tried to reflect these ideals in the products and RareForm brand.

  - While working with a non-profit fishing cooperative and surfing perfect right-hand point breaks in El Salvador after college graduation, Alec decided it was time for Ryan and him to start their dream company together upon his return. A native of Southern California, Alec has worked in finance and healthcare. His most recent conquest has been backpacking from Argentina to Colombia.

  - Ryan recently worked in China where he fine-tuned his knowledge of quality manufacturing. Originally from Denver, Colorado, Ryan has a love for fresh powder and biking. Ryan hopes to ski the Swiss Alps in the near future and get married on a boat.